Boojum is part of a phenomenon that we hope is spreading. People are realising that the issues that confront us are too pressing to wait for election-lotto to fix them. We must:
be socially active in our work and private lives
set up our homes and workplaces to be environmentally sustainable
work in jobs that support excellent human relations.
The current political climate seems to have spooked many people into believing that we dare not address issues of environmental practice for fear of undermining our lifestyles. In a similar mood of tragic uncertainty, many people feel uncomfortable with the inhumane treatment of refugees in detention centres, but acquiesce to the fear that we must deter these "queue-jumpers" or be overwhelmed.
Every time you compromise your values out of fear, you diminish your self-respect and dilute your ability to make good judgements.
We started Boojum in order to have done with fear, and to find firm ground once again beneath our feet. The reward to us has been to work on great projects, with people we like and respect. And we hope that the people we work for experience superior quality through our skill and our commitment to their goals, and that they have more fun along the way.